ABSTRACTrnSambisari Temple is one of temple that is located in Sleman regency,rnYogyakarta. This research discusses about development of Sambisari Temple asrnarcheological and culture tourism destination. In this research will be analysisrnwith use SWOT and market segmentation (tourist) from 3 components of tourismrnproduct, that is attraction component, amenity and accessibility. The result fromrnthe research is strategy with the programs planning which could did in SambisarirnTemple as archeological and culture tourism destination.rnThe research was conducted by collecting data by direct observation tornlocation, questionnaires, interview with visitors and relevant parties temple’srnmanagement, as well as data in the form of documentation.rnKey word: Sambisari Temple, cultural tourism, 3A componen